WATCH: ‘The Little Mermaid’ Second Screen Live Experience Trailer

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'The Little Mermaid' Second Screen LiveImmediate reactions were mixed at best when we first reported from the D23 Expo earlier this year that Disney will be taking its ‘Second Screen Live’ experience to theaters with The Little Mermaid beginning September 13, 2013.

Now Walt Disney Studios Home Entertainment has released a trailer promoting the event, which is the first time it has gone nationally after some prior localized trials with Tim Burton’s Nightmare Before Christmas. The ‘Second Screen Live’ experience encourages movie-goers to download a special app for their Apple iPad and bring it to the theater to engage in various activities such as sing-alongs, trivia, games and more.

The app will be available on Apple’s app store later this month and will be required for the experience which will be available at the following theaters:

  • AMC Downtown Disney 12 – Anaheim, CA
  • AMC Burbank 16 – Burbank, CA
  • Arclight Beach Cities – El Segundo, CA
  • AMC Bay Street 16 – Emeryville, CA
  • Century Huntington Beach and XD – Huntington Beach, CA
  • Arclight Sherman Oaks – Sherman Oaks, CA
  • Muvico Thousand Oaks 14 – Thousand Oaks, CA
  • Carmike 15 – Columbus, GA
  • AMC Town Center 20 – Leawood, KS
  • AMC Garden State 16 – Paramus, NJ
  • Farmingdale Multiplex Cinemas – Farmingdale, NY
  • AMC Empire 25 – New York, NY
  • City Center 15: Cinema de Lux – White Plains, NY
  • Carmike Wynnsong 16 – Knoxville, TN
  • Cinemark West Plano and XD – West Plano, TX

More information can be found online at